Virtual Reality Entertainment Centre, Budapest

VR Park is a unique studio in Hungary providing immersive entertainment for their guests using cutting-edge Virtual Reality technology. Our task was to create the visual identity for both the studio and their first project, Dino Safari. The VR Park logo simply and elegantly implies the 3D experience they are providing. Creating the Dino Safari brand, we had to find the narrow line where it is frightening enough to grab the visitor’s attention but not too frightening for a family program. We solved this with the combination of a characteristic reptile eye and the ancient stone like typography.